Agilewords Blog

4 Ways Collaborative Tools Can Be Used In Marketing Depts

If you’ve ever watched Mad Men - an award-winning TV show about a 1960s advertising agency - you probably noticed how office life has changed. In the series, the ace copywriters worked by themselves until they had that ‘a-ha!’ moment and delivered the killer copy. Everyone’s work was clearly delineated. There was little collaboration in the way we understand it.